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Adidas x OFFICE Shoes Taekwondo Launch
Project type
Workshop
Date
July 2024
Location
Covent Garden, London
Celebrating the launch of the Taekwondo shoe with OFFICE shoes,
Adidas created a take over event at WA Patisserie in Covent Garden for a day of brand awareness and giving away WA cakes and iced drinks.
The day included two Influencer events, each with 16 influencer who created ink wash illustrations, using styled templates as part of a specially created workbook.
It was a calm, collaborative environment, where I provided tips, tricks & guidance on ink washing techniques. and mingled with the influencers whilst the workshops were taking place.
The workshop was well received with many describing the experience as ‘therapeutic’.
